betta.

About the studio

Small fish,
deep water.

Betta Software Ltd is a UK limited company registered at Summit House, 4-5 Mitchell Street, Edinburgh. We make and look after digital products.

What we believe

Most software problems are not really technical. They are problems of unclear purpose, too many cooks, or a product that was built and then abandoned. So we spend real time at the start asking who the thing is for, what they are trying to do and what “finished” honestly means for your budget.

We prefer small, frequent releases to grand reveals. You will see work-in-progress early, sometimes rough, because a rough thing you can tap on teaches everyone more than a polished slide deck.

We write in plain English. If we use a technical term, we explain it. If we do not know something, we will say so and go and find out.

How we behave

Open by default

Shared boards, readable code, documented decisions. You should never need us in order to understand your own product.

Honest estimates

Ranges, not single numbers, with the assumptions written down. When scope changes, we say what it costs before we do it.

Accessible from the start

We design and test against WCAG 2.2 AA as standard, because retrofitting accessibility is slower and costlier than building it in.

You own it

Code, designs and accounts belong to you. We set up store and hosting accounts in your organisation’s name wherever possible.

Illustrative stock photo of people planning with sticky notes on a glass wall
Illustrative stock image — not our team.

Who we work with

Charities, membership bodies, small and medium-sized businesses, founders with a first product and in-house teams that need extra hands. What they share is a wish to have a straight-talking partner rather than a black box.

We are not the right choice for every job: we do not do high-frequency trading systems, games or anything that needs a forty-person team on day one. We will tell you if we think someone else would serve you better.

Curious whether we would get on? A first call costs nothing and commits you to nothing.

Arrange a call